Cigarette product called F&H cigarette in China and UK Essay

Cigarette product called F&H cigarette in China and UK - Essay Example A strategy known as marketing mix is used to undertake a SWOT analysis in identifying a target market mentioned above. The term marketing mix is considered a tool of business utilized by marketers in the market for developing an effective strategy, which creates a successful product mix concerning a suitable product that is sold at a suitable price in a suitable place while using a suitable promotion strategy (Kotler and Armstrong 1991). This product mix is what is known as the 4 Ps which incorporates price, product, promotion, and placement. The term SWOT analysis is an organized method of planning used to assess the weaknesses, strengths, threats and opportunities involved in a business or a project (Kotler and Armstrong 1991). In this paper, we will examine the use of the marketing mix information in undertaking a full SWOT analysis and create a new design for our F&H cigarette product in task 3 and 4. There are different aspects of a marketing mix of competitors, such as product characteristics, their prices, how they promote and how they distribute their products to different customers. The table below shows a marketing mix strategy for Pall Mall London. This is the amount of money customers have to pay to get a product. Pall Mall cigarette London charges premium for its cigarettes because of its perceived high quality which is described as â€Å"smoother† and â€Å"full flavour† (BAT 2013). This involves a company’s activities that make a product available to customers who have been targeted. Pall Mall cigarette store in the United Kingdom is located in London because it targets high end customers who have high disposable income and like smoking (BAT 2013). This implies activities that talk about the merits of a product that persuade customers to purchase it. In 1951, Pall Mall used a popular figure like Santa Claus to sell its cigarette to people especially

The Reform in the US Education System Assignment

The Reform in the US Education System - Assignment Example In this regard, the assignment intends to investigate the problem related to the given case study and identify changes required for implementing the same as well as explain the plan that would be used to bring about the change. It can be identified that the first goal is to increase the standard of all students in the nation and ensure their success. In this regard, the major stakeholders will be students, teachers, and administrations. It is important for each stakeholder to know about the goal as it would not be possible to attain the goal without the support from each other. The second goal is to incorporate technology into the education system. The stakeholders for this goal will include students, teachers, and administrations. Accordingly, the current era is driven by constant evolution and hence these stakeholders must reveal their understanding towards the changing educational system. Next goal is regarding comparability and equity. The stakeholders for this goal would include students, teachers, and administrations. It is equally important that all stakeholders are aware of the goal as it is pivotal that fairness and equality are maintained in the education system without any discrimination. In the similar context, developing career-ready standard is another important goal, which needs to be focused upon in order to ensure positive reform in the education system, Accordingly, the teachers, students, and administrations will be the stakeholders and the goals is important for them as it would enable them to determine the path in which students are moving (Gardner & Mendoza, 2010). Finally, promoting innovation in the education system is another important aspect of the changes that need to be brought in order to eliminate the gaps associated with the current education system. Students, teachers, and administration will be the major stakeholders.