Mao zedong Research Paper Example | Topics and Well Written Essays - 2250 words

Mao zedong - Research Paper Example He turned into the principle participator in the United Front. Mao was designated as pioneer of the Peasant Movement Training Institute. Mao’s work included hierarchical and ideological guidance for laborer pioneers. The open door opened Mao’s eyes to the capability of the Chinese laborers to take part in a revolution.2 Mao wedded Yang Kaihui, a little girl of one of his Beijing University’s guides, in 1921. In 1930, Yang was executed by the Kuomintang. Notwithstanding, Mao had started to remain with a 18-year old young lady, He Zizhen. In the following nine years, they had sired five kids. Mao separated from He in 1937 and wedded Jiang Qing. 1937 turned into a disastrous year for each individual associated with the Chinese Revolution. Mao and his kindred Communists were associated with the pointless southern China after the April Shanghai overthrow. The experience came about into a doubt of Soviet guidance. There was a profound animosity toward Chiang Kaishek that brought about a quest for new procedures to a mass-based upset. Mao moved with a little gathering of supporters to Jinggangshan, a precipitous and forested district in the region of Jiangxi. It was here that Mao confronted the truth of genuine provincial revolution.3 The political mentalities of Mao emerged against a foundation of extraordinary emergency in China in mid twentieth century. China was feeble and separated. The principle national issues were the need to reunify China and to oust remote occupiers. Mao, who was youthful, was viewed as a patriot. He was unequivocally hostile to settler and against Western and even before turning out to be pulled in to Marxism. His patriotism joined with his aggressiveness to appreciate the military soul military soul later turned into a mainstay of Maoism. 4 There was a solid requirement for change and social change. China’s social structure was outdated. For example, the upper class was an obstruction to modernization. This class commanded the laborers, who involved the noteworthy greater part

Meaning of life Essay Example for Free

Which means of life Essay The humanities are scholastic orders which study the human condition, utilizing strategies that are to a great extent systematic, basic, or theoretical, as recognized from the for the most part exact methodologies of the regular and sociologies. The humanities, for example, traditional and present day dialects, writing, history, and reasoning, have the general objective of the investigation and clarification of human experience. Some would incorporate the expressive arts (music, craftsmanship, move, and dramatization) in the humanities, however others see expressions of the human experience as a different class. (We remember the translation of the expressive arts for this course). In many trains in the humanities, composed writings are critical, particularly ever, reasoning, and writing. Students of history endeavor an orderly documentation and examination of occasions identified with a specific people, nation, or period. Scholarly creators and craftsmen endeavor to catch for others their own human encounters and comprehension of the world. The humanities include investigation into awareness, qualities, thoughts, and beliefs as they look to portray how encounters shape our comprehension of the world. Humanities can be characterized as instructive courses that are planned for showing people the human condition in an assortment of structures. Significant of Humanities The significance of humanities is that it is a scholastic control that reviews the human condition, it incorporates old and present day dialects, for example, writing, reasoning, religion, and visual and performing expressions, for example, music and theater, and it is additionally viewed as sociologies that incorporate history, human sciences, zone contemplates, correspondence examines, social investigations, law, financial matters, and semantics. Every one of these subjects influence us a people and affects our recorded improvement just as where we are made a beeline for. Humanities is the most seasoned zone of study that rotates around the investigation of people, what makes us human, and our recorded turn of events and what we are relied upon to do. Critical utilization of humanities is that they help us to develop what we have acquired from past ages. It is significant we comprehend that all that we are today has taken a very long time to manufacture and us a general public we have in reality been shaped by our past. It is through this understanding makes us not have any desire to return toâ question our root yet expand on our present to confront what's to come. The other significance of humanities is that they help us as individual to ponder back how the past ages handled issues that are confronting us at present. Instead of the normal sciences that attention on quantitative clarifications too portrayal of life occasions, humanities unequivocally center around clarifications of significant worth. Humanities are compare to expressions however it’s imperative to take note of that they are instinctive as opposed to basic, diagnostic and not expressive, intelligent and dynamic. In general humanities think back on our interest in our human instinct and human culture creation. The other significance of humanities is that they are the premise of learning. They include the investigation of composing, perusing, thinking and language. Parts of Humanities The parts of humanities comprise of dialects, expressions of the human experience, writing, reasoning, religion and history. Dialects This specific part of humanities comprises of learning the manner in which individuals impart in various talking nations. It carries a feeling of culture to people as they are probably going to be encouraged the different history and causes of the dialects they learn. The Arts expressions of the human experience comprise of theater, music, craftsmanship and film. They are for the most part mechanisms of self articulation and these courses specifically energize individual understanding and examination. Expressive arts courses additionally come into this class; in any case, they center more around the recorded types of craftsmanship and their starting points. Writing Literature alludes to books, short stories, plays, etc. People endeavor to translate the importance of writings and investigate imagery and subjects. Writing courses dive into social angles that may impact writings. Theory and religion These courses study human conduct and the well established inquiries, for example, the importance of life and the presence of God. They investigate different societies and their strict convictions just as good codes. History This is seemingly the most realities based course as people dig into past occasions, for example, war and legislative issues and how social orders and societies have been influenced consistently. References: http://composing. colostate. edu/guides/educating/co301aman/pop6b. cfm http://instruction. blurtit. com/1978174/what-is-humanities-and-its-branches http://www. inquire. com/question/significance of-humanities http://humanitiesforums. organization/2012/07/16/the-significance of-humanities-as-a-discipline/.

The Smartest Strategy for Applying to a Reach School TKG

The Smartest Strategy for Applying to a Reach School By: Caroline KoppelmanMost people don’t remember when they learned about Harvard for the first time. Harvard looks and feels like “college.” With its red brick buildings and green quad, Harvard the movie magic, picture perfect image of a college. No matter who you are or what your various connections to the school may be, Harvard is a reach for almost everyone. A reach school is a school where a student falls towards the lower end of the indicated range, or any school that admits less than 20% of applicants who apply. Reach schools are incredibly well known and sought afterâ€"think Ivy League+ schools. In order to get in, you need something special. We can’t give you an exact formula for getting into Harvard, but we have developed unique strategies for helping students get to their reach schools.  Make Sure It Is a Realistic Reach SchoolFirst, you have to make sure it’s a realistic reach school. The common app makes it incredibly easy for anyone to apply anywhere, but that doesn’t necessarily mean you should. Reach schools need to be attainableâ€"your scores should be within the indicated range. If they aren’t, you generally have to have an extraordinary circumstance, special project, or an athletic scholarship of some kind. If your grades and scores fall significantly below the range, the school is generally more of an impossibility than a reach, and you’re better off choosing a different school. You need to assume that every other applicant also thinks they are the exception to the rule. More often than not, you’re not the exception to the rule: just because you can apply to Brown doesn’t mean you should. You’ll have the most success applying to a school that is a genuinely good fit even if it is a little out of your range. We like to call these realistic reach schools. A realistic reach school is a school that is still a little out of your range, but is not an impossibility.  Ivy League schools never fall into this category. Remember th at your grades and scores will only get you in the door. After that, it’s all about your extracurriculars, recommendation letters, and essays. Even if you have the qualifying scores, you need to make sure you have enough extracurriculars to be a truly competitive applicant.  Grades Aren't the Whole StorySometimes if your grades are not at the upper end of the range you may still have a shot. For example, if your dream school is Columbia and you have a 32 on the ACT and a 3.9 GPA, but you have incredible extracurriculars and leadership roles, you may have a shot.  The process isn’t always cut and dry, and if you have personal circumstances that could make you the exception to the rule, perhaps you should apply to a highly competitive school.  Choose IVY+ Schools WiselyThere is always that story about a student who got into all eight Ivy League schools. At a conference a few weeks ago, the dean of admission at Columbia said, “whenever I hear about those students, I know they a re terribly lost and misguided.” The Ivy League is a group of eight schools in a sports conference. They are incredibly different schools with unique personalities and strengths. Unlike the stock market, diversifying and applying to more than one Ivy League school does not increase your chances of getting into any one school. If you are going to apply to an Ivy League school, it needs to be the right fit for you. You have to do your research. You can’t apply to Yale because you “just loved it,” or to Princeton because it “looks like the perfect college.” Harvard admitted only 2,037 students last year from a group of more than 39,000 applicants, none of whom wrote about Harvard being an idyllic school. You should only apply to an Ivy League school early decision if you have a real shot and know specifically why you want to attend.  The Smartest Strategy for Applying to a Reach SchoolThe smartest strategy for applying to a reach school involves a combination of realistic e xpectations, research, and creativity.  Once you decide on your realistic reach, research, research, and then research some more. You want to know the school inside and out so that you can tell the school specifically why you would be a good fit. You need to know about the culture, the classes, what you would be doing on a Saturday night, and the opportunities you would take advantage of. If you’re on the cusp with your grades and scores, the admissions committee needs to feel your passion and hunger for the school. They need to know that you’ll make a difference for the school.  Above all, though, creativity is what will get you in. A reach school is a gamble no matter what, so you’re going to have to stand out. We know you have creative juices, so unleash them in your reach school supplements. Focus on letting your uniqueness shine, being weird, and being funny. If you can make someone laugh, you’ll have an advantage. You will also want to pick a more unique major (not Eng lish, Economics, or Political Science). Your common app essay is going to have to stand out from the crowd. Even if you’re qualified, there’s a sea of nameless, faceless qualified applicants all of whom are coming before the red stamp of the admissions committee.  You need to be better than qualified. You need to be extraordinary.This will require hard work. Not just the grinding hard work of getting great grades and test scores, but the passion and dedication of rising to leadership positions in extracurriculars, and the polish and refinement of crafting compelling essays. So choose your reach wisely and pour your heart and effort into doing everything you can to make yourself an appealing candidate. There’s still no guarantee, but without the requisite effort, it's a waste of your time and the admissions committee’s.

The Rise and Fall of the Roman Empire Essay - 1041 Words

The era dominated by Roman empire is one the most well-known and influential periods of history, home to famous names from Julius Caesar to Jesus Christ. At its height, Rome’s territory stretched from the Atlantic coastline to the Middle East, reigning over 60 million people, one-fifth of the population of the ancient world. However, the Roman empire’s treatment of their conquered people’s and their own citizens ultimately led to the permanent downfall of Rome. Even in the century before the official replacement of the Roman republic by the empire, Rome expanded immensely as a result of the Punic wars. Rome fought the Punic Wars between 264 and 146 BCE against the nearby trade empire Carthage over the nearby island of Sicily, a†¦show more content†¦The Roman empire owed its existence to Julius Caesar’s military genius and leadership. At the time of his birth, the Roman republic was rife with corruption, losing touch with the people as Rome rapidly expanded. In addition, the republic suffered much unrest due to an excess of slave labor, leaving many unemployed for the government to sustain with basic food and entertainment, or â€Å"bread and circuses.† Caesar changed this, joining partnership with two other prominent men, the wealthy Crassus and the general Pompey, to form the First Triumvirate. However, he quickly took the reins of the new government, securing his position as dictator with many populist actions, such as distributing land to poor farmers. They, in turn, showed loyalty toward their leader, providing unity and patriotism. The Roman empire was born into the perfect geographical and cultural circumstances to rise to greatness. The Roman empire suffered many problems throughout its rise and several centuries of subsequent power. To begin with, they dealt with many outside invasions, including the Burgundians, Franks, Alemanni, Ostrogoths, Vandals, Visigoths, and Anglo-Saxon peoples. The invaders considered most barbaric were the Huns, which the Roman historian Ammianus Marcellinus describes as people who â€Å"surpass all other barbarians in the wilderness of life.† He further describes â€Å"they are so little advancedShow MoreRelated Rise and Fall of the Roman Empire Essay1091 Words   |  5 PagesThe Romans were on one of the greatest people of all. They had power, wealth, and even a half of the world. They built one of the strongest and vast empire that world has ever seen. They came from nothing to something awesome. It started of as a city and ended up being one of the greatest empire of all. This essay is going to focus on the Roman Empire from the rise to the fall and the government, arch itecture, mythology, Family Structure, and Food of the Romans. As the story goes, Rome was foundingRead MoreThe Roman Empire And The Rise And Fall Of The Papacy1337 Words   |  6 Pagesestablishment of Christianity may be considered a very essential part of the history of the Roman Empire and the rise and fall of the papacy. The history of the Papacy began over two thousand years ago with the reign of John Paul II. Peter, the humble fisherman of Galilee and an Apostle of Jesus Christ, became the figure head and the basis for the institution that has outlined not only the Roman and Byzantine empires but also the Carolingian Gaul, medieval Germany, Spain, Britain, the Third Reich of HitlerRead MoreThe Rise and Fall of the Roman Empire Essay examples1385 Words   |  6 Pagesrather than conquered provinces. The only threats that ever came were from the unorganized barbarian tribes whos conquest brought nothing to the Empire. (Mahoney, 2001) The rise of the Roman Empire had many contributors. These factors would include strength in the military, society, leadership, religious, and architectural aspects of the Roman Empire. The Roman army was the largest of the group though. The army was at first only meant to defend the city of Rome but later set out to conquer. The armyRead MoreThe Fall and Rise of the Roman Empire Essay637 Words   |  3 PagesHow powerful the Roman Empire was! Rome the ultimate country of its time slowly declined and vanished from our world. After starting with a small settlement off the Tiber River in Italy Rome expanded its borders and claimed territory around the entire Mediterranean and more. Rome also lasted for over a thousand years elapsing over late B.C.E and early C.E. In spite of all that, Rome was far from perfect. This powerful state was brought to its collapse through challenges that would be cataclysmicRead MoreEssay on The Rise and Fall of The Roman Empire1033 Words   |  5 Pagesth e greatest and most predominant empires ever built that controlled and reined over much of the entire continent of Europe is known as the Roman Empire. The Romans were beyond the most tactical and strategic army, and obtained the most authoritative military control throughout ancient history. The Roman Empire was not only a militia of brute force and authority, but their political systems also were amongst the most developed and functional governances. The Romans contained a civic virtue, which wasRead MoreThe Rise of the Papacy948 Words   |  4 PagesThis paper will look into the primary reasons for the rise of the Roman papacy to power, and a few of the many things that aided the papacy in getting there. The fall of the Roman Empire is clearly a key factor in the rise of the papacy, so a look into the factors that caused the fall of the Roman Empire is essential. Secondly, a look into how the church positioned itself, to step into the vacuum of power left behind by the fall of t he Roman Empire will prove to be needed. Lastly, there will be a briefRead MoreEssay on His 112/ the Crisis of the Third Century1314 Words   |  6 Pages His/112 September 2 2011 The Crisis of the Third Century The Crisis of the Third Century was the era in which the Roman Empire almost collapsed under the many myriad of pressures including economic depression, civil war, plague and invasion. Because war was expensive, the Roman Empire had to increase taxes and this caused for many of the Romans to be upset and for the economy to be in a crisis. Revolts were also started because many of the civilians retaliated back because ofRead MoreThe Rise And Fall Of Empires1580 Words   |  7 Pagesthesis that the rise and fall of empires was due to tolerance, inclusion, difference, and diversity is shown to be true of the Roman Empire because of the way that tolerance allowed and caused the empire to rise, enter its golden age, and fall. The Roman Empire was a â€Å"hyperpower† that lasted from 44 BCE to 476 CE. The empire contained Western, Southern, and Eastern Europe, along with North Africa; thus, there was an abundance of culture from many different conquered groups. Romans wante d to make theseRead MoreThe Fall Of The Roman Empire846 Words   |  4 PagesFinal Fall 2014 A1. For an empire that lasted nearly 500 years, the fall of the Roman Empire was influenced by various different events. Four troubled ingredientes lead to the demise of the the greatest empire of all time; politics, money, social, and war. It is important to note that the fall of the Roman Empire does not mean that the romans lost everything, it is just a reference to the fall of the western roman empire. One of the causes of the fall of the west was that of the rise of theRead MoreThe Fall Of The Roman Empire856 Words   |  4 PagesAlthough it was believed that the Roman Empire would never come to an end, inevitably it fell. The Roman Empire is an extremely historic empire that left a massive legacy behind. It collapsed during the fifth century. The empire was having serious military struggles. They received threats from other European tribes along with diminished military funding. A military who does not have proper funding will slowly fall apart. Other than the military, th e Roman Empire had a few key social and cultural

The Evolution Of Pavlov. Southwest State University Essay

Deja Tolbert The Evolution of Pavlov Southeast Missouri State University Abstract Pavlov was a Nobel Prize-winning physiologist who contributed a great deal to the field of psychology. His research into the process of the conditioned reflex is considered a milestone discovery in behavioral psychology as well as modern physiology. Pavlov focused on digestion studies which then would lead him to the act of learning and the discovery of conditioned reflexes. Ivan Pavlov was born in 1849 in the Central Russia area in a town called Ryazan and had eleven other siblings. Pavlov could not continue his education due to an accident that occurred at the age of seven. It prevented Pavlov from attending and get home schooled by his father. He entered the theological seminary intending to prepare for priesthood to take after his dad. Pavlov shortly changed his minded after reading about Darwin’s Theory by Charles Darwin. Darwin’s theory is the theory of evolution and it suggest that living things change with time. Darwin is cited to be one of the most significant psychologists who have made a huge impact in the world of psychology and among the world today. Along with several others, Pavlov has dedicated a huge portion of his life to finding new ideas and concepts toward the concept of psychology. With the help of the many others the world of psychology is steadily evolving and becoming more innovative. As one can assume, developing s uch theories require an

The Pros and Cons of Organ Donation Essay - 1031 Words

Tayt Andersen is an 8 year old boy from Rigby, Idaho, but he isn’t like all the other little kids in Rigby. Tayt was born without the left side of his heart. And, at just seven years old, he has had nine open-heart surgeries, twenty-four shunt revision surgeries, and three other life-saving surgeries. He has been Life Flighted ten times, flat-lined six times, and has spent more than three-fourths of his life in hospital beds at Primary Children’s Hospital in Salt Lake City, Utah. (Embree) He has been denied a heart transplant three times, because his body wouldn’t be able to handle it. Along with Tayt there are about 121,605 other people who have been struggling for so long and are waiting for an organ transplant from an organ donor.†¦show more content†¦If somebody is brain dead they can donate their heart, intestines, kidneys, liver, lungs, and pancreas. If somebody dies from a different cause they will most likely be able to donate their tissues. After death people can donate their bones, cartilage, corneas, fascia, heart valves, ligaments, pericardium, skin, tendons, and veins (What can be donated). â€Å"People can recover from comas, but not brain death. Coma and brain death are not the same. Brain death is final† (Learn the Facts). Many people worry that their loved one is in a coma and not brain dead, or that their brain will start functioning at any second. It can be hard to accept brain death. If somebody wanted to donate something whi le they were alive, instead of waiting till they die, there are also some organs that can be donated while they are living. While living people can donate their kidney, part of their pancreas, part of a lung, part of a liver, part of the intestine, bone marrow, and blood (Organ and Tissue Donation). Most people who donate organs or tissues while they are alive donate the organ or tissue to a family member or friend, but there are some cases where they donate it to someone they don’t know. Some of the organs can regenerate themselves and some can’t. If somebody donates and organ while they are alive that doesn’t regenerate itself, they are still able to survive without it. For example somebody can donate a whole kidney and be okay, because they have another one andShow MoreRelatedPros And Cons Of Organ Donation1176 Words   |  5 PagesOrgan DonationAfter Death: An Annotated Bibliography Moritsugu, Kenneth P. The Power of Organ Donation to Save Lives through Transplantation. Public Health Reports. Association of Schools of Public Health, 2013. Web. 14 June 2017. . Organ and tissue donation are important and could be difference between life and death in some cases. In this article Kenneth Moritsugu is a former Acting Surgeon General of the United States and shares his experiences with organ donning and how it can change livesRead MoreThe Pros And Cons Of Organ Donation1852 Words   |  8 PagesSpangler Ms. Thalheimer English 12 17 November, 2017 Organ Donation Should be Mandatory Organ harvesting is a surgical procedure that involves removing the organs from a brain-dead victim. Whereas, an organ transplantation is a surgical procedure that removes old defective organs, and replaces them with the new organs from the organ harvesting. Both of these two terms make up the total process of organ donation. Organ Donation carries various pros and cons in the short term and long term of the processRead MoreThe Pros and Cons of Xenotransplantation: Organ Donations1073 Words   |  5 Pagesknow many of the people who need organ donations need them because of new and old health issues. The worldwide demand for organs far surpasses the supply. A study done by the United Network for Organ Sharing in 2004 found that over one hundred thousand patients could have benefited from an organ transplant but only twenty-nine thousand were available. In the United States alone seventeen patients die each and every day while on the waiting list to receive a donor organ. Scientist s have been trying toRead MoreOrgan Donation After Death By Toni Gross1476 Words   |  6 Pages Organ Donation After Death by Toni Gross Specific Purpose Statement: ​To invite my audience to consider the pros and cons of donating organs after death and to consider where this leads into the future. Thesis: ​Organ donation is the process of giving an organ or a part of an organ and transplanting it into another person in order for them to survive, today I am wanting to better understand the different views on organ donating so I can make a better decision on deciding whether to registerRead MoreOrgan Donation : Persuasive Speech909 Words   |  4 PagesOrgan Donation Rhetorical Analysis Organ donation has been a major controversy for many years now. There are those people who favor it and the ones who do not. According to the United States Organ and Tissue Transplantation Association, organ donation is defined as tissue or organ removal from a deceased or living donor, for transplantation purposes. Tissues and organs are moved in a surgical procedure. Afterwards, they are transplanted to a recipient to ensure their recovery (Francis 2015). OrganRead MoreOrgan Donation And Its Effects On The Donor Essay1694 Words   |  7 Pagesmortal donation also takes away any chance of effects on the donor. Since the donor is deceased, there is no worry of the effects because of two reasons: they are no longer living and they have no use for their viable organs anymore. With the several pros and cons of postmortal donation, comes the different aspects of inter vivos donation. When organs are taken from living donors and are transplanted there are also several pros and cons present. One disadvantage in live organ donation is the effectRead MoreAn Analysis Of Organ Donation Essay1509 Words   |  7 PagesAn Analysis of Organ Donation Flashback to when you were sixteen years old. Young, naive, and about to be ruling the streets with your very own Driver’s License. You passed your written and physical driving exams, but before you are able to get your â€Å"right of passage†, you must indicate whether or not you are willing to donate your organs in the case of your death. But how does one know which box to check? It is your responsibility to educate yourself in the matter because ignorance is not alwaysRead MorePersuasive Speech : Organ Donor1480 Words   |  6 Pagesaudience of the importance of becoming an organ donor to save lives. Thesis: Becoming an organ donor can give severely ill people another chance at living a normal life. I. Introduction A. Attention Getter: Imagine having a loved one who is in end stage organ failure and has been put on the organ transplant waiting list, in hopes getting the chance to live. B. Reason to Listen: With the long list of people waiting to receive an organ transplant, it is important thatRead MoreThe History of Organ Donation and Transplantation 1004 Words   |  5 Pages Organ donation is the surgical removal of organs or a tissue of one person to be transplanted to another person for the purpose of replacing a failed organ damaged by disease or injury. Organs and tissues that can be transplanted are liver, kidneys, pancreas, heart, lungs, intestines, cornea, middle ear, skin, bone, bone marrow, heart valves, and connective tissues. Everyone regardless of age can consider themselves as potential donors. After one dies, he is evaluated if he is suited for organ donationRead MoreOrgan Donation2032 Words   |  9 PagesOrgan Donation Pros and Cons Organ donation is a noble act that makes a positive difference to the lives of many people by enabling them to lead a longer and a healthful life. Here s a bit about the pros and cons of donating vital organs and tissues of one s body. Quick Fact As an organ donor, you can actually save more than one life. In fact, a single donor may make a difference to the lives of about fifty people. Human organ failure has a long history. Since a long time, people have been

How to Make a First Good Impression on Roomate free essay sample

How to make a good first Impression on a college roommate First impression is important as it lasts for eternity. Hence, it is crucial to make a good first impression especially on college roommate. It is because you will be staying with him for years and spending a lot of time together. The first impression you made will have a great affect on how he perceives you. First of all, you must have a good conversation skill. Instead of talking about the same old topics, you can try something Interesting to arouse his interest. Whenever your roommate Is talking, pay attention to them and listen attentively. It Is a sign of respect and shows that you are interested in what they are saying. Next, you should be conscious of your body language as it plays an important part. Body language reflects your personal traits. For example, keeping eye contact shows that you are a confident individual. We will write a custom essay sample on How to Make a First Good Impression on Roomate or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Do not forget to smile as it shows that you are a warm and friendly person. However, keep in mind not to show certain bad habits like shaking your feet as it might be rude to retain people. Lastly, you must show a positive attitude. Everyone comes from different backgrounds. Do not be too Judgmental even if he thinks differently from you. Instead, you should accept opinions and suggestions with an open heart. If you have something different to share, say it politely. Start your statement with In my opinion and I believe so that friction and misunderstanding can be avoided. First impression is something that will last forever. Hence, get yourself ready to leave a good first impression on your roommate!

Marketing Management - Nike Case Study free essay sample

NIKE maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). NIKE utilizes over 20,000 retailers, NIKE factory stores, NIKE stores, NikeTowns, Cole Haan stores, and internet-based websites to sell various sports and leisure products. They dominate sales in the athletic footwear industry with a 33% global market share. They have also been able to attain this premier position through quality production, innovative products, and aggressive marketing. (NIKE 2012) NIKE is now ready to take it to the next level. Over the decades, NIKE has positioned themselves with optional strengths and opportunities, enabling them to enter new market ventures. NIKE has solid brand equity, economies of scale, aggressive marking strategies, and the existing infrastructure to manufacture and distribute. Leveraging these strengths, NIKE will enter a nd dominate the sports drink industry in 2013 with a new product called, â€Å"NIKE Refuel†. We will write a custom essay sample on Marketing Management Nike Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This new energy sports drink will target NIKE’s existing natural target market segments. Currently, there are not a lot of competitors who offer energy sports drinks as a premium product. Not to mention the other value propositions of nutrimental, low calorie, great tasting, and made with all natural and quality ingredients. This new sports drink will also enable NIKE to continue to promote their changes in their outlook on social responsibilities and more importantly, improve the bottom line revenue for the company. NIKE Company Description Nike, pronounced NI-KEY, is technically the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over historys earliest battlefields. A Greek would say, When we go to battle and win, we say it is Nike. Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the worlds greatest athletes to new levels of mastery and achievement. NIKE’s co-founder Bill Bowerman made an important observation many years ago in 1972; he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called NIKE, and today those same words inspire a new generation of NIKE employees. Today, NIKE is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. They are also a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world (NIKE 2012). The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Mens Training, Womens Training, NIKE Sportswear (its sports-inspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling. NIKEs athletic footwear products are designed primarily for specific athletic use. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. The Company sells sports apparel and accessories, as well as athletic bags and accessory items. It also markets apparel with licensed college and professional team, and league logos. NIKE’s goal is to carry on Bowerman’s legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set NIKE apart from the competition and provide value for the shareholders. They and the people they hired have evolved and have grown the company from NIKE, a U. S. -based footwear distributor, to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, NIKE has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc. Hurley International LLC, NIKE Golf, and Umbro Ltd. NIKE’s world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to NIKE, today the athletic giant operates in more than 190 countries around the globe. Through their suppliers, shippers, retailers and other service providers , NIKE directly or indirectly employs nearly one million people. That includes more than 35,000 NIKE employees across six continents, each of whom make their own contribution to fulfill NIKE’s mission statement: to bring inspiration and innovation to every athlete in the world. Some of NIKE’s recent successes includes in launch of NIKE+ and NIKEplus. com. This has lead to their opportunity in widening their market by entry into the Digital Sport market. It’s not just about creating the most popular sports gadgets. But rather building more of a personal relationship with the customers. This is part of NIKE’s strategy; to connect and build tighter relationships with the customer, building and enabling online communities for them, and most importantly, allowing NIKE to follow their customers and enter the digital realm. The reason for this shift is simple; NIKE was to go where the customer is. NIKE’s Mission statement Original: To bring inspiration and innovation to every athlete* in the world. *†If you have a body, you are an athlete. † – Bill Bowerman â€Å" Updated: To bring inspiration, innovation, and endurance to every athlete* in the world. *†If you have a body, you are an athlete. † – Bill Bowerman â€Å" NIKE is updating the mission statement to be in better strategic alignment with their mission for all of NIKE’s product offerings. NIKE will soon debut a new energizing all natural sports drink to the mainstream market, known as NIKE Refuel, which will be presented later in more detail. NIKE’s Vision To  carry on his (Bill Bowerman) legacy of innovative thinking, whether  to develop products that help athletes of every level of ability reach their potential or to create business opportunities that set NIKE apart from the competition and provide value for our shareholders. (NIKE 2012) NIKE Goals NIKE recently announced a series of business targets for 2012 that more deeply integrate corporate responsibility goals into the company’s long-term growth and innovation business strategies. The targets set benchmarks to improve labor conditions in contract factories, create a climate neutral company, drive sustainable product design and innovation, and unleash potential by giving youth greater access to the benefits of sport. â€Å"We see corporate responsibility as a catalyst for growth and innovation† said Mark Parker, NIKE’s President and CEO. â€Å"It is an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.    The corporate responsibility business targets set by NIKE include: Improve labor conditions by eliminating excessive overtime in NIKE brand contract factories by 2012. Excessive overtime is one of the most serious ongoing labor compliance issues the company and the industry face. NIKE’s priority continues to be improving conditions for the almost 800,000 contract factory workers who make the company’s products. Make all NIKE bran d facilities, retail and business travel climate neutral by 2012. NIKE has exceeded its reduction targets for CO2 emissions over the last two years through the World Wildlife Fund’s Climate Savers program. The company also eliminated fluorinated gases (F-gases) across all NIKE brand products following 14 years of research and development in the company’s NIKE Air cushioning system. Design all NIKE brand footwear (more than 225 million pairs per year) to meet baseline targets by 2012 for waste reduction in product design and packaging, elimination of volatile organic compounds and increased use of environmentally preferred materials. All NIKE brand apparel is targeted to meet baseline standards by 2015, and equipment by 2020. NIKE is designing sustainable innovation solutions into its products that the company anticipates will create benefits throughout its supply chain and support achievement of its targets. Invest in community-based initiatives that use the power of sport to unleash potential and improve the lives of youth. Over the past two years, NIKE has invested $100 million in community-based sport initiatives. The company is targeting a minimum investment of $315 million through 2011. Deliver a new product to market that will compliment and widen NIKE’s current product offering, help improve bottom-line revenues, while brining positive brand recognition amongst new and existing consumer markets. To meet this goal, NIKE will bring to market a new non-carbonated, energizing and all natural sport drink branded as â€Å"NIKE Refuel†. It will be released in 2013, and will be used to advertise and reinforce NIKE’s more recent focus and attention on fair trade practices and ethical working conditions. NIKE’s new â€Å"Refuel† beverage will also be advertised alongside and in harmony with existing NIKE footwear, appeal, equipment, accessories and services. NIKE Core Competency NIKE’s core competencies include their ability to be research and development innovative, maintain strong and influential marketing and brand recognition, and lastly globalization. NIKE recognizes that innovation is most important to staying competitive and in the game. This is also complimentary to their core philosophy with their employees, which is to inspire and challenge their employees on a daily basis. This fosters and promotes a company culture of innovative thinking. Employees at NIKE are encouraged to be curious and open to new ideas, wherever their source. NIKE knows they need to evolve quickly, viewing change as a key source of innovation. This attitude can also easily be observed in the wide range of products that NIKE offers its consumers. It is another example of the company’s use of emergent strategy to good effect. NIKE is a globally known brand. The Swoosh logo is instantly recognizable around the world, just like the Disneyland Magical Castle. NIKE sees this as the symbol of its global leadership. NIKE has successfully built a strong foundation of a brand promise and value proposition. There were some recent changes thanks to Steve Jobs that has now made NIKE marketing independent on the handful of superstars to move merchandise. Instead, they have moved into the Digital Sport market. This platform allows NIKE to have more of a personal relationship with its customers. It also is able to help track trends to better understand the customer’s behaviors and patterns to forecast future firm initiatives. Lastly is NIKE’s ability to penetrate and be a leader in the global market. Not only have they been able to expand the manufacturing into other countries, but they are also recognized and sought out by customers in other countries. NIKE Sustainable Competitive Edge NIKE notes that an important part of a competitive edge is its Sustainability. â€Å"Sustainable Business at NIKE, Inc. It’s not just about getting better at what they do – addressing impacts throughout our supply chain – it’s about striving for the best, creating value for the business and innovating for a better world. (NIKE 2012) Some of NIKE’s key success factors include their distinctive marketing activities, extensive research and development effort to design premium athletic products, and the way they differentiate their product and manufacture it. Stellar performances in some or all of these areas create a lot of value for their customer. SWOT Analysis Strengths Global br and recognition. One of the greatest things about the NIKE is that everyone knows it. Anyone can go anywhere in the world with the NIKE symbol and most people would recognize the brand. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight, founder and CEO, even has it tattooed on his ankle. This company also has strong international presence and sales their product worldwide. Based on recent analysis from Google Finance, NIKE sells its products throughout the US and in over 190 countries around the world. Fortune 500 ranks them as #135 of America’s largest corporations list as of the May 2011 analysis. NIKE also has market capital of over $43 billion, a well established corporation. NIKE was even rated #41 out of the â€Å"Top 100 Brand Corporations Worldwide† (Rankings 2012). Dealing with competition. NIKE is a very professionally competitive organization. Phil Knight is often quoted as saying that â€Å"Business is war without bullets. † NIKE has a healthy dislike of its competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. NIKE did not. However NIKE sponsored the top athletes and gained valuable coverage. Operations and distributions. NIKE has ownership of no physical factories so production can be moved to a more cost effective location when necessary. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. NIKE is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce a high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), NIKE moves their production. NIKE distribution within the U. S. alone includes around 18,000 retail accounts, and outside the U. S. there are around 30,000 international retail outlets that sell NIKE products (Watts 2009). NIKE also operates a â€Å"futures† program, wherein retailers can order up to six months in advance. Strong marketing campaign. NIKE is great at expanding their product. The company that started out making just sneakers now makes items from sports equipment to apparel. They always have the hottest celebrity athletes in all sports promoting their product. NIKE definitely knows how to expand well into the athletic market. This goes to show that NIKE is strong at research and development, as is evidenced by its evolving and innovative product range. NIKE’s latest strategy has now enabled them to penetrate more market share with less focus on expensive mass media advertising, and more focused on engaging at the customer level through social media and digital marketing. Weaknesses Price. The retail sector is very price sensitive. In general, NIKE’s products are considered to be of higher quality and as a result have higher prices relative to competitors. While the prices are realistic given the nature of the products offered, at times the consumer may not agree. This presents a weakness. There is much potential in the lower price point for the current market, in addition to new product development in a lower price point market which will be further explored in this plan. Global operations and work environment. NIKE’s facilities are located throughout Asia and South America. The production facilities are located close to raw materials and cheap labor sources. Facilities abroad have attracted bad publicity in recent years. Though NIKE states the facilities comply with local labor standards, generally, they have not met U. S. standards. In 1996 NIKE was exposed for child labor in Pakistan. This led to lots of bad publicity which hurt the company in sales. NIKE has had several years of battling this bad reputation and negative criticism by the anti-globalization groups. â€Å"During the last three years, NIKE has continued to treat the sweatshop issue as a public relations inconvenience rather than as a serious human rights matter,† said Leila Salazar, corporate accountability director for Global Exchange. This continues to be an area of challenge for NIKE as they are the constant focal point for negative criticism by anti-globalization groups (â€Å"Bloomberg† 2004). Product Sector Limitations. Profits are largely dependent on the footwear product while other branded products are not as strong. Most of NIKE’s income is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. Opportunities Product development offers NIKE many opportunities. The brand is fiercely defended by its owners whom truly believe that NIKE is not a fashion brand however consumers that wear NIKE product do not always buy it to participate in sport. In youth culture especially, NIKE is a fashion brand. This creates its own opportunities. One great opportunity for the NIKE Company is to promote their brand as fashion forward, as well as athletic wear. This is something that NIKE as a company has been deterring from so that they may be taken seriously in the athletic field. However there are more consumers who see NIKE this way and wear their sneakers for that purpose instead of just athletic wear. Market expansion. There is also the opportunity to develop new products and new markets. NIKE will expand their brand into the sports drink, energy, and health nutrition industry, through the new â€Å"NIKE Refuel† line. Men’s Health magazine author, Laura Roberson commented that â€Å"Energy drink sales have more than doubled in the past 5 years† (Robertson 2012). There is a definite opportunity for NIKE to enter this new market industry, using their established brand to quickly and successfully launch this new beverage product. There is also potential in other industries that can be explored, developed, and also complimentary, such as sport wear, jewelry, and sunglasses. Social responsibility and fair trade practices. Reducing controversy surrounding NIKE’s trade and production practices continues to be an area for opportunity. In response to accusations by consumer groups over unfair labor practices, NIKE has developed a Corporate Responsibility Policy that discusses how they will improve working conditions for international employees. They are also stepping into the line of economy boosting projects that will encourage recycling. NIKE is striving to be a leader and set a responsible corporate example for other businesses to follow. (â€Å"NIKE† 2012) Threats Competition. This includes threats from their competitors with lower costs products. NIKE is about the highest priced athletic brand which puts them at risk for losing many of their customers. Also, competitors are becoming more aggressive and creating high quality products, thus taking from the profits of NIKE. The market for sports shoes and garments is very competitive. Competitors are developing alternative brands that may take away NIKE’s market share. Market Saturation. In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be scanning the market for new and different footwear and apparel products. The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a leveling-off point, the important aspect now is for companies to differentiate their existing lines. Responding to consumer activists groups. Not responding to these consumer activist groups poses a threat to NIKE. The negative publicity that NIKE has received thus far has lowered its image to that of being an ethical company. Such publicity has the potential to ruin any company permanently. By disregarding the voice of concerned citizens, NIKE is disregarding their customers, one of their most important stakeholders. Currency exchange. NIKE is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that NIKE may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. Economic factors. The U. S. economy and the economy around the world continues struggle, which means continued cutbacks in consumer spending. Consumers are becoming savvier and may lean towards discounted items. Managing the financial conditions in the economy today is remains a threat (Bartash 2012). Industry Analysis It is noted there is an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At NIKE, the goal has always been to give consumers what they want now, as well as to anticipate their future needs, and to thus tailor a strategy to accommodate those needs. NIKE has recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. The branding strategy is to enter the market by carving a new niche sports, energy, and health nutrition industry. The objective is to educate consumers about the new drink, as well as to make a profit and gain new market share in the industry. NIKE hopes that by being market leaders, their name will become synonymous with the new drink category, and will aid in them sustaining a competitive advantage over the copy-cats that are sure to flock the market after the new products’ introduction and subsequent success. Competitor Analysis Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas. Digital marketing has valuable in maintaining this market position for NIKE. Scott Cendrowski  has scribed an insightful article on CNN parchment exploring how the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. Cendrowski 2012) When analyzing Nike’s competitors in the sports, energy, and health nutrition industry, the goal is to assess the strengths and weaknesses of current and future companies. Although Gatorade is the largest company in the industry with a strong brand image, maintaining that against its competitors is vital to their com pany. Effective marketing is critical for Gatorade because this is where the majority of their profits generate from. The main competitors in the sports, energy, and health nutrition industry are The Coca-Cola Company, Energy Brands Inc. nd Red Bull GmbH. PowerAde is owned by the Coca-Cola Company. The target market for PowerAde is essentially the same market for Gatorade. Perhaps one of PowerAde’s biggest strengths is that it is owned by Coca-Cola which is the world’s largest beverage distributor. Although the products seem to be alike, they are different in content. PowerAde contains less sodium for hydration and more sugar than Gatorade. PowerAde justifies this by saying their product has a better taste because of the extra sugar. This helps PowerAde establish where they stand in the market. Another rising competitor that shares the market is Energy Brands Inc. , which is also known as Glaceau. Glaceau is a subsidiary of the Coca Cola Company which brands consist of Vitamin Water, Vitamin Energy and Smart Water. All of these water enhanced products pose a threat to competitors in the sports drink industry. These beverages are different in content containing numerous vitamins, minerals and natural caffeine. A main advantage of Glaceau is focusing on innovating new formulas with new nutrients that are backed by scientific and clinical trials. The company aims to connect with its consumers by adding different commentary to each of their products. From an operational standpoint Glaceau strives to compete with their competitors with a strong distribution output. Glaceau considers their distributors as partners rather than customers (Landi 2007). The final competitor that will be analyzed will be Red Bull GmbH. Red Bull is the world’s leading energy drink and although is somewhat different than sports drinks, still poses threats in the soft drink manufacturing industry. As of today Red Bull holds a 40% share of the market for energy drinks, dominating the fastest-growing segment of the industry (Google Finance 2012). Although the company is privately held, it has annual sales that are around a billion cans. The company is able to do this by their well-targeted marketing campaign which puts heavyweight on the expansion of their brand image. To increase the consumer brand awareness they use attractive slogans which differentiates them from competitors (â€Å"Red Bull† 2004). Company Analysis Upon careful analysis of NIKE’s strengths, weaknesses, opportunities and threats, NIKE will focus on developing strategies that would strengthen marketing, distribution, and the management of the new non-carbonated energizing sports drink. Marketing NIKE will develop marketing strategies that would further push its products to its diverse target market and capitalize on existing markets. The marketing approach will focus on the existing customers, in addition to new focused marketing to children, their parents, and women. This will be accomplished through NIKE sponsorships promoting the new drink, in addition to internet and social media marketing. Internet users and their usage have continuously increased due to advancements in technology. NIKE will be more aggressive in advertising through the internet and social sites (both exclusive and external networks) to promote this new product. They will continue to invest more time and effort into Twitter and Facebook; continuing to cultivate social communities excited about sports, enabling NIKE consumers who feel compelled to share them across numerous platforms. NIKE will also place a new priority on the quality of online advertising; making video commercials that provide enough value, through entertainment or education. This would also cater to the target markets of each division especially to the emerging fashion scene to pair up with NIKE apparel customers. The internet marketing strategy also aligns with NIKE’s strategic objectives to follow the customer. Jesse Stollak, Nike’s Global Digital Brand and Innovation Director, recently commented, â€Å"We began to aggressively grow our communities across all categories, using the most relevant social network in each country. To date, NIKE has active communities around the world engaged with nearly 50 million consumers. † The new energy drink will leverage the existing successful platforms as well as the developed Nike+ campaigns, and market heavily in this existing market space. This will also help keep the new product launch marketing expenses at a minimum. The sponsorship of new kid-friendly programs will be initiated to widen the customer base of the target market of kids-adolescent like after school programs and summer/winter programs. Hurley in summer skateboarding, surfing lessons, and snowboarding lessons in winter, Impact Golf Technologies in golf lessons, and other such subsidiaries in soccer, basketball, baseball, and other programs). Target children and youth to make them lifelong NIKE followers and also influence the buying patterns of the parents. In additional to the targeting the active youth, NIKE will also sponsor women empowerment programs to widen the customer base of active wome n since NIKE is currently concentrating on women. Distribution Strengthen distribution in regions where NIKE is currently losing sales, these include footwear in the U. S. Region; and footwear, apparel, and equipment in Americas region. Along with these, a strategy of penetrating emerging markets in developing countries (e. g China) is also to be implemented. Easy access to NIKE products would result in higher sales and revenues. Build more specialty stores or consignment with other existing local specialty stores catering to specific sporting needs like Stoked, Inc. for skating/wakeboarding/snowboarding, Surfworld Co. or surfing and other water sports, Golfer’s Choice for golf, etc. Providing for different sports needs increases NIKE’s followers and also putting the sports drinks in all of these existing customer retails stores. Give a more aggressive take on online stores and allow consignments with other existing specialty stores in this industry like www. skateboard. com and www. ccs. com for skating (Hurley), and www. iloveyog a. com for yoga and other women dominated activities, etc. Going into e-commerce can increase sales because of increasing internet users. Management Continue to strengthen NIKE office relations by offering after office programs and family social gatherings for the employees (picnics, out of towns, etc) to develop network and good relations among employees. NIKE is committed to maintaining closer observance within manufacturing managements (sweatshops) especially within foreign manufacturing locations. Frequently review the employees’ code of conduct and quickly respond to any change needed by the evolving company culture. This is to ensure that the company is following ethical standards to avoid controversies. This will be important to announce these programs to the public and promote the positive changes NIKE has in their work environments around the world and NIKE’s commitment to ethical and social responsibility. Deliver a quicker response to emerging social, economic, legal and environment issues. This is to be able to be flexible to issues or problems and adapt to an environment that the company cannot control. Customer Analysis Once, aimed more or less exclusively toward the athletic audience, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Sports drinks, once targeted solely at athletes wishing to enhance performance and hydration, are breaking away from their traditional mold. New hybrid drinks, with added functionality, are now being launched to meet the demands of increasingly health and fitness-conscious consumers. Originally, sports drinks comprised of three categories: the hypotonic, isotonic and hypertonic. All of these feature water, electrolytes, and varying levels of arbohydrate (sugar). The hypotonic is a low-level carbohydrate drink which quenches thirst and provides fluid, but not much energy; an example is Lucozade Active, drunk to replace fluids while training. The isotonic drink, with its small amount (usually less than 8%) of carbohydrate is said to fuel muscles; it should be drunk before, during and after exercise. The hypertonic is a high-level carbohydrate drink which repla ces lost energy rather than lost fluid, and is ideal for heavy workouts. However, the sports drink category is now more fragmented. According to the research company, Innova Database, between 2002 and 2006 some 1,608 new global sports drink launches were recorded, peaking in 2005 when 550 new sports drinks entered the world arena, a surge which Natalie Tremellen, insights manager at Innova, attributes to the growth in sports waters on the market. (Farr 2008). Marketing Product Focus NIKE will come to market in 2013 with a new non-carbonated energizing sports drink. This NIKE energizing sports drink will become one of the most sought out sports drinks in the industry. This new product will have the NIKE branding, known for the highest quality and international recognition. This will help launch the product into market, easily and measurably hitting NIKE’s natural and existing target markets. The strategy is to excite the market with mass advertising, stimulating the demand, and then saturate the market with the NIKE energizing sports drinks. Other new and innovative product types can be rolled to market at a later date using this new product line, including the introduction of carbonated beverages or energizing edibles which can be later expanded into. NIKE’s new energizing sports drink will be a premium product, using quality ingredients and packaged in a way that is unique and appealing to the consumer. This energizing sports drink will also be categorized as a healthier choice for the consumer. Both lower in overall calorie content, in addition to the all natural ingredients and energy boosting vitamins. The target market for NIKE’s sports drink includes NIKE’s existing markets segmented for their footwear and appeal. To be more specific, this includes the active, and the ‘getting active’ men and women, primarily in the ages 16-30. Consumers who purchase more heath conscious beverage items would also be in NIKE’s new market. Because NIKE is everywhere, they will also focus advertising in a multiethnic approach to promoting the product around the world. NIKE will target a profit margin on this new product at 60%. It is forecasted that the new product line with have an ROI in less than 2 years, and trend into positive revenue earning position within a short period of time. Target Market Digital marketing has made NIKE’s existing customer target market easily accessible and relatively low cost to market to, as they are already NIKE consumers and part of their social network. NIKE’s ideal target customer profile for this product includes athletes of all ages and at all skill levels, and those that would normally choose non-carbonated beverages or drinks such as ice tea or still water to recharge after a workout, competition, or just to enjoy for the added energy benefits. This target market would not only include the target age ranges of 16 to 30, but NIKE would also seek out the younger consumer of kids in the ages of 7 to 15 years old who enjoy playing sports and drink something before, during, or afterwards. The second market segment, are women from 17 to 35 years old who care about the calories in their drink, and also who want all the vitamins necessary in a drink for their kids. Lastly, NIKE would introduce a multiethnic approach to promoting the product since NIKE sports drink will be an international product. Thus, ethnic infusion in advertising will be important. Each of these identified market segments are looking for some kind of non-carbonated sports drink or something to provide an energy booster. Most active or athletic individuals lead a healthier lifestyle, so the â€Å"all natural and low calorie content† would be a great way to diversify the product from other competitors, essentially making NIKE sports drinks the healthier choice for a better quality of living. NIKE is already a leader in the sports industry, the need for replenishing energy and hydration builds a natural and complimentary opportunity to enter the sports drink market. Points of Difference NIKE’s energizing sports drink will be differentiated in the overall market because of its established brand equity, use of high quality ingredients to make the beverage (including fair trade practices), in addition to the clever and attractive packaging. One of NIKE’s strengths creates an automatic competitive advantage and edge to enter this new market because it has already established such strong brand recognition and customer loyalty, both nationally and internationally. The distribution to all market channels for this product will be a logistical dream for this new line since the distribution infrastructure already exists, and is proven to be successful. This new product will be strategically scheduled into the delivery cycles. Only selective and premium all natural ingredients will be used to make the NIKE energizing sports drinks. NIKE will capitalize on the growing health trends in society and will focus some of the advertizing toward the all natural quality ingredients. In addition, the Fair Trade certifications will be proudly displayed and advertised on every bottle label. One of NIKE’s most important promotional strategies is the packaging. Studies have shown that over 70 percent of purchasing decisions are made in the store. This means, you need to have packaging that can sell itself to the consumer when they are debating if they want to purchase the item or not. It takes a customer about 2. 6 seconds to make a purchasing decision between two different types of packaging. (BKS. com 2010) NIKE’s package must immediately convince the customers to purchase the energy drink the moment they see it. NIKE will need to identify a fitting way to bottle the drink and create a catchy advertising label and name so that it will bring the consumer to want to select the new NIKE drink over all others. Positioning NIKE will place the new energizing sports drink throughout the US and Europe to start; then, later expand the new product into the other 190 countries around the world in which NIKE products are already sold. NIKE’s an established company and has strong international presence and has existing profitable product sales worldwide. This easy access to NIKE’s existing target markets would result in higher sales and revenues for the new product very quickly out the gates, as this new product line and NIKE’s existing product lines are complementary to each other. NIKE would also place this product in stores that are more specialty type sports stores, as well as in gas stations, grocery stores, corner markets, and other retail stores where existing competitor products are sold. Digital sport marketing platforms has already allowed NIKE to build more of a personal relationship with the customers. Nike+ will help introduce this new sports drink directly to the end consumer with consistency and frequently. Nike+ will continue to encourage building and enabling online communities for customers to discuss the product and offer feedback, ideas, suggestions for enhancement on the new product line or future product developments. This stays in line with NIKE’s recent strategic changes to follow their customers and track trends in the digital realm. Of course, pull and push type methods of marketing strategies will be advertised as banners and pops throughout the digital communities. Marketing Program In brining this premium energy sports drink to market, NIKE will focus on these three strategies: Price. NIKE has an excellent quality product at a reasonably competitive price. The total cost of competitor’s product is priced between $1. 29 and 2. 39 depending on the size and the store. NIKE will set their price at the higher end. NIKE will later (post 2013 new product debut) introduce to market the value pack; selling packs of six and twelve for the quantity value savings. An important part to advertising along with price is highlighting that NIKE will manufacture this new product within Fair Trade qualified standards. NIKE has had several years of battling this bad reputation with a lot of negative criticism by the anti-globalization groups. This would be a good opportunity to help change perceptions about NIKE, as NIKE is changing and wants to ensure ethical practices are practiced within their offshore manufacturing facilities. Placement. The costumer will find this product pretty much everywhere. Existing NIKE retail accounts will carry this beverage, including the NIKE-owned retail stores, internet sales, and through a mix of independent distributors and licensees, in over 190 countries around the world. Locations could range from grocery stores, gas stations, pharmacies and supermarkets to hospitals, online, and in vending machines. Promotion. Digital marketing will be a key component in this area. Leveraging the Nike+ website will be an inexpensive and efficient way to launch promotional coupons and advertising banners. This can be accomplished in various social media sites such as Facebook, MySpace, Twitter, and others. Also having interactive ads in magazines and sending coupons over the mail in the Sunday newspaper or through online sources. NIKE will distribute product samples at big sporting event or events that NIKE sponsors where their target market will be in attendance. NIKE will also start to include the NIKE energizing sports drink within their footware and apparel commercials and vice versa. Financial Data and Projections References NIKE, Inc. official website. (2012). Using Web Sources in Writing. Retrieved from http://help-us. NIKE. com/app/answers/detail/a_id/113/~/what-is-NIKEs-mission-statement%3F Cendrowski S. , (2012, February 13). NIKE’s new marketing mojo. Fortune Magazine. Retrieved from http://management. fortune. cnn. com/2012/02/13/NIKE-digital-marketing/ Tyler, J. , (2011). Using Web Sources in Writing. Retrieved from http://www. articlesnatch. com/Article/NIKE-s-Core-Values-And-Business/1287651 Google Finance, (2012, July 29). Using Web Sources in Writing. Retrieved from: http://www. google. com/finance? q=NIKE# Robertson, L. , (2012, March 19). Guzzling energy drinks but more tired than ever? Men’s Health. Retrieved from http://www. msnbc. msn. om/id/46764607/ns/health-mens_health/t/guzzling-energy-drinks-more-tired-ever/ Leftfoot, S. L. , (2012, February 13). Nike’s New Marketing Strategy — The Shift to Digital. Fortune Magazine Article. Using Web Sources in Writing. Retrieved from: http://www. nikeblog. com/2012/02/13/nikes-new-marketing-strategy-the-shift-to-digital-fortune-mag-article Watts, J. , (2009, July 22). What Makes Nike Strong and Weak. Using Web Sources in Writ ing. Retrieved from: http://voices. yahoo. com/swot-analysis-NIKE-company-3843094. html Online Extra. (2004, September 19). Nike’s New Game Plan for Sweatshops. Bloomberg BusinessWeek Magazine. Using Web Sources in Writing. Retrieved from: Using Web Sources in Writing. Retrieved from: Bartash, J. , (2012, August 2). U. S. Hiring in July likely to be a lackluster. The Wall Street Journal. Using Web Sources in Writing. Retrieved from: http://www. marketwatch. com/story/us-hiring-in-july-likely-to-be-lackluster-2012-08-02 Landi, H. , (2012, November 20). The Rise of glaceau. Beverage World 126. 4 2007, 22-26. Business Source Complete. EBSCO. Red bull GmbH SWOT

The Protection of Cultural and Ethnic Diversity - A Common European Value

The Protection of Cultural and Ethnic Diversity - A Common European Value The European Union is a family of citizens who are fighting to realize nationally and internationally the social cohesion. It is a Europe capable to answer all the challenges and to respect the national and regional identity, same as the cultural inheritance of its citizens. The European citizen should not be separately seen, but should be seen in the social, cultural and ecologic context being influenced by its national identity. The common European identity can only amplify or develop the national essence.The goal of the European Union is to promote and develop the democracy, to modernize the economic and social structures and to fight against social exclusion and poverty. The Europe is an economic and political entity, same as social and reach of cultural diversity. All other the continent, the social protection had become a part from our identity.European Union Customs Union and Customs Union of ...The social rights are fundamental ones and had become integral to the European cit izenship. The Union gives to all its citizens the opportunity to benefit from solidarity, their rights recognition. This thing implies a social harmonization which makes possible the coordination of salary policy and establishment of collective agreement recognized in all the Union. For all these we need a Europe that protects the public services and which is keeping its competence.The European Union value is to respect and appreciate all its citizens. It is consolidating the action plans on social inclusion and reducing the poverty. These plans are having common index of realization, therefore allowing all citizens to live in dignity.The European Union should be a union based on solidarity and freedom. It should adopt a common system of economic migration and a sure and correct system of asylum. The European Union should promote the needs and the rights of the youth. So that the action...

Cigarette product called F&H cigarette in China and UK Essay

Cigarette product called F&H cigarette in China and UK - Essay Example A strategy known as marketing mix is used to undertake a SWOT analysis in identifying a target market mentioned above. The term marketing mix is considered a tool of business utilized by marketers in the market for developing an effective strategy, which creates a successful product mix concerning a suitable product that is sold at a suitable price in a suitable place while using a suitable promotion strategy (Kotler and Armstrong 1991). This product mix is what is known as the 4 Ps which incorporates price, product, promotion, and placement. The term SWOT analysis is an organized method of planning used to assess the weaknesses, strengths, threats and opportunities involved in a business or a project (Kotler and Armstrong 1991). In this paper, we will examine the use of the marketing mix information in undertaking a full SWOT analysis and create a new design for our F&H cigarette product in task 3 and 4. There are different aspects of a marketing mix of competitors, such as product characteristics, their prices, how they promote and how they distribute their products to different customers. The table below shows a marketing mix strategy for Pall Mall London. This is the amount of money customers have to pay to get a product. Pall Mall cigarette London charges premium for its cigarettes because of its perceived high quality which is described as â€Å"smoother† and â€Å"full flavour† (BAT 2013). This involves a company’s activities that make a product available to customers who have been targeted. Pall Mall cigarette store in the United Kingdom is located in London because it targets high end customers who have high disposable income and like smoking (BAT 2013). This implies activities that talk about the merits of a product that persuade customers to purchase it. In 1951, Pall Mall used a popular figure like Santa Claus to sell its cigarette to people especially

The Reform in the US Education System Assignment

The Reform in the US Education System - Assignment Example In this regard, the assignment intends to investigate the problem related to the given case study and identify changes required for implementing the same as well as explain the plan that would be used to bring about the change. It can be identified that the first goal is to increase the standard of all students in the nation and ensure their success. In this regard, the major stakeholders will be students, teachers, and administrations. It is important for each stakeholder to know about the goal as it would not be possible to attain the goal without the support from each other. The second goal is to incorporate technology into the education system. The stakeholders for this goal will include students, teachers, and administrations. Accordingly, the current era is driven by constant evolution and hence these stakeholders must reveal their understanding towards the changing educational system. Next goal is regarding comparability and equity. The stakeholders for this goal would include students, teachers, and administrations. It is equally important that all stakeholders are aware of the goal as it is pivotal that fairness and equality are maintained in the education system without any discrimination. In the similar context, developing career-ready standard is another important goal, which needs to be focused upon in order to ensure positive reform in the education system, Accordingly, the teachers, students, and administrations will be the stakeholders and the goals is important for them as it would enable them to determine the path in which students are moving (Gardner & Mendoza, 2010). Finally, promoting innovation in the education system is another important aspect of the changes that need to be brought in order to eliminate the gaps associated with the current education system. Students, teachers, and administration will be the major stakeholders.

Impact of Foreign Banks on Banking in Emerging Economies Essay Example for Free

Impact of Foreign Banks on Banking in Emerging Economies Essay Increased technology and innovation International banking in emerging–market have some advantages from the technology and innovation. The advanced technology and innovation system could even surpass the conventional technology and innovation. For example, they could improve productivity, increase in market and increase the competition and so on . Innovations in customer experience and superior customer service delivery, network integration. (Infosys 2000). For example, the internet and computer system have a useful communication system to connect the consumer and bank. In daily life, customer often use the mobile phone, computer transfer the money. At the same time, innovation and technology is a lower cost of the banking system in the emerging market. The increased technology and innovation in emerging market may help the banking system make a clear communication for their employee, shareholder and consumer. As a result, banks in emerging markets are leapfrogging their rich-world rivals in efficiency, technology and innovation (special report international banking 2011). Increased liquidity and solvency Comparing with the local banking system, the foreign banks on banking in emerging market have different kind of comparative advantage. The reason is emerging market allow foreign bank entry to local market. This is lead to the higher liquidity and solvency. Foreign direct investment is a useful fund source for local market. At the same time, the foreign banks also have important roles which represent a borrower. For example, foreign banks have an enough capital base and asset. Foreign banks have played a major role in financing emerging market (EMEs) in recent year. Increased liquidity and solvency has helped emerging markets to develop their economies and allocate capital and financial know-how efficiently across countries (Agustà ­n Villar ) Disadvantage Complex global policies and challenges international banking There are some negative factors occur in global banks in emerging economies. One of the important factors is complex global policies. For example, the foreign banks are an extension of parent bank which sent to managers to overseas. Different banking system has different policies. Meanwhile, the government also comes up with stricter policies. As a result, foreign banks should face a lot of complicated policies in emerging market. The collapse of Barings was a demonstration of how different countries supervisors are failing to communicate with each other.( the economist 1997). This opinion shows that the international banking in emerging market should have a closer supervisor.

Radhakrishnans Thought and Existentialism :: Philosophy Philosophical Papers

Radhakrishnan's Thought and Existentialism ABSTRACT: I attempt to show the similarities between the viewpoints of Radhakrishnan and the existentialist thinkers. The philosophy of Radhakrishnan is an attempt to reinterpret and reconstruct the Advaita Vedanta of Sankara in the light of scientific knowledge and techniques of modern time. Existentialism is an attitude and outlook that emphasizes human existence. For Radhakrishnan, the human is essentially subject, not object. The existentialists assert that the human is not an object to be known, but a subject. Both Radhakrishnan and the existentialists emphasize the immense potential and present day condition of humanity. Radhakrishnan acknowledges the reality of suffering and misery of worldly existence. The existentialists maintain that there are antinomies, contradictions and distress at the root of existence. Radhakrishnan is concerned with liberation as a state of freedom. Freedom is the central concept around which the existential enquiry revolves. Though Radhakrishnan has certain affinities with existentialism, he regards it as a stage in the human's pilgrimage through life. The philosophy of Radhakrishnan is an attempt to reinterpret and reconstruct the Advaita Vedanta of Sankara in the light of scientific knowledge and technique of modern time. The philosophy of Advaita follows the basic tenets of the Upanishadic philosophy. Radhakrishnan does not propound any system of philosophy. He is bound to tradition like his contemporaries. But, his philosophy is distinct from others by some of its peculiar features. It is based on his own experiences and reflections. Existentialism is an attitude and outlook that emphasizes human existence. 'Existence precedes essence'-this is the maxim of existentialism. Existentialism deals with the problems the individual has to face in life, with the ways how he faces them, with his feelings and emotions and above all, with his outlook on life and experience. It recognises freedom and responsibility of the individual man. Soren Kirkegaard is regarded as the father of 'Existentialism'. He starts discussion on it. It is further developed in the hands of subsequent thinkers like Karl Jaspers, Gabriel Marcel, Martin Heidegger and Jean Paul Sartre. It must be admitted that there are divergent interests and points of view within existentialism. There are certain affinities between the viewpoints of Rahdakrishnan and the existentialist thinkers. Indian thought, in general; investigates into the self. Radhakrishnan also maintains that "In India, 'Atmanam Viddhi,' know the self, sums up the law and the prophets." (1) We do hear in this 'Atmanam Viddhi' the voice of existentialism. The two great propositions of the Upanishads are ' Tattvamasi' (Thou art that) and 'Aham Brahmasmi' (I am Brahman).

Oliver Twist Essay

Dickens never stops criticising the workhouse and the way they treated orphans in the first chapter. The first chapter closes with ‘Oliver cried lustily. If he could have known that he was an orphan, left to the tender mercies of church wardens and overseers, perhaps he would cried the louder. ‘ This last statement leaves us feeling sympathetic towards Oliver. Oliver after eight to ten months was sent off to a baby farm. This is yet another aspect of society, which was not a pleasant experience, another institution where children were malnourished and brought up by hand, similar to the parish workhouse but the actual purpose of the baby farm, was different. ‘Where twenty or thirty other juvenile offenders against the poor-laws rolled about the floor all day, without the inconvenience of to much food or clothing,’ When Dickens says that the children are offenders against the poor laws he is was once again using sarcasm. He uses sarcasm here to make the children sound like criminals which is what the higher class people saw the children as, as they have no parents and no money. Under the parental superintendence of an elderly woman implies that the children are neglected and left to his of her own company with no particular care or affection. However it was very unlikely that a woman of Mrs Mann’s age, the elderly woman watching over the children, was going to actually give the children what money they were given. Mrs Mann never gave the children all the money they were given to be able to lead a health life. She only gave the children enough money to buy what she thought was a suitable diet. She deprives the children of their rights and uses the money for her own luxuries. It was of no surprise that this system of farming would leave no child fit and healthy, and Dickens outlines this by Oliver’s physical appearance. ‘Oliver Twists ninth birthday found him a pale thin child, somewhat diminutive in stature and decidedly small in circumference. ‘ Nourishment wasn’t the only thing that Mrs Mann’s system lacked. Responsibility and awareness wasn’t some of her strongest qualities along with many of the other women who worked in baby farms in Dickens day. Many deaths occurred in farms and they were down to sheer carelessness. ‘It did perversely happen in eight and a half cases out of ten, either that sickened from want and cold, or fell into the fire from neglect, or got half smothered by accident; in any one of which cases, the miserable little being was usually summoned into another world, and there gathered to the fathers it had never known in this. ‘ There were an unusual high number of suspicious deaths in the baby farms. However Mr Bumble and the board regularly covered for up these deaths to keep the Parish Officials in the dark to what really went on. Mrs Mann said she gave the children gin when they were ill so they didn’t moan from the pain and disturb her peace. ‘Why, its what I’m obliged to keep a little in the house, to put into the blessed infants’ Daffy, when they aint well, Mr Bumble’ At least this is what she says, I personally think that she kept the gin in the house so when the children were ill and were crying with pain she could drink the gin and drown out the noise the children made. Oliver stayed with Mrs Mann until he was nine years old. After Mr Bumble had arrived Oliver was already upstairs being washed and made presentable enough and then brought down to the Beadle. ‘Having by this time as much of the outer coat of dirt, which encrusted his face and hands, removed, as could be scrubbed off in one washing was led into the room by his benevolent protectress. ‘ Notice in the quotation how Oliver was led this further demonstrates that Oliver is a passive character. He does not lead himself but is led by others. This consistently proceeds to happen throughout the novel as he led by Mr Bumble and many other characters of the story. Oliver is always referred to as being little, small, poor little Oliver Twist. This is to try and gain the readers sympathy. In the 1830’s, Victorian times, the Victorians would engross themselves in stories and novels which involved sad and sympathetic characters. They enjoyed reading ‘tear jerking’ novels and Dickens tries to capture and involve the reader in the novel by always referring Oliver as small, little and poor. Oliver was now nine years old and was scheduled to stand before the board, which was made up of eight to ten men. They were going to decide where to send Oliver as he was too old to still live in the farm with Mrs Mann. The board were stern and strict. One of the men in a white waistcoat called Oliver a fool. ‘Which was a capital way raising his spirits and putting him quite at ease’ Dickens here is being facetious in the way that the man which called Oliver a fool did not help him relax in front of the board. The board started interrogating little Oliver asking him questions to what he did not know the answers. They asked if he was aware he was an orphan, if he prayed at night for those who fed him and cared for him and yet he did not know what praying was. He had not been educated in such things by anyone and by which means was he suppose to know he had to. The board told Oliver that he was to learn a new and useful trade. This was to pick oakum. ‘So you’ll begin to pick oakum tomorrow morning at six o’clock’ added the surely one in the white waistcoat’ Oliver was not involved in the decisions made only told and this was no way to treat someone, especially not a child just because he was an orphan. ‘The members of the board were very sage, deep, philosophical man, and when they came to turn their attention to the workhouse, they found out at once, what ordinary folks would never have discovered – the poor people liked it’ Once again Dickens uses sarcasm and irony to mock the board and criticise their intelligence. Rules and regulations were put into order, to try and make the workhouses run smoothly. Separating the men and women and children, having routines for breakfast, dinner, tea and super. Having small meals of thin gruel that barely filled an inch of the workers stomach; and yet the board thought this was decent of them, decent of them to have given the poor an option to starve slowly and painfully or to starve them quickly. Oliver throughout the novel is a passive character, at this point in the novel Oliver acts for the first time. After a little encouragement from his friends sat having the little bit of gruel for dinner he gets up and asks the master for some more. ‘Please, sir, I want some more. ‘ Now the master was a fat and healthy man. Oliver in the novel is always seen alongside with fat, well fed, healthy men and women. This produces a lot of imagery for the reader. Oliver is continually described as little, thin, small and we because Dickens always puts Oliver alongside people in a contrasting body appearance it makes the audience feel even more sympathy towards Oliver because Dickens reiterates how small Oliver is and adds to this effect by putting him with people who are of a healthy manner. The master’s reaction to Oliver asking for more leaves a lot to be desired for Oliver Twist. The master did not just go along with Oliver and place more food into Oliver’s bowl, like he should have done as Oliver worked very hard and deserved the food that he needed to keep him on his feet but was shocked and hesitated in dismay before hitting him over the head with the ladle he had in hand. He then grabbed the young Oliver twist and shrieked for the Beadle, Mr Bumble. Dickens exaggerates the way in which the Beadle, the master and board would have reacted at an event such as a young boy, in a workhouse, asking for more food, but it does draw attention to Dickens strong opinion about, how the food was distributed. When Mr Bumble ran into the room where the men of the board sat he was in a rather excitable state. When Mr bumble tells the board of what Oliver Twist had ‘offended’ there was a great deal of horror amongst the board.

Nike Marketing Strategy - 5981 Words

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Products are sold through company-owned retail stores and online website, and through a combination of independent local and foreign distributers around the world. In addition to North America, the company has had to branch out their operating segments to Europe, Asia, and other developing countries. Nike, Inc., also has other four key business subsidiaries: Cole Haan, Hurley International, Converse, Inc., and Umbro, all makers of popular footwear or apparel. With the emergence of the latest fitness revolution, exercise and sports have transformed from recreation into a social indicator of prestige. The Nike organization believes that everyone is a potential athlete and the brand has come to represent success. Though the shoes may help one move better, its value proposition includes making one appear trendy and current. 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